Premium Beauty Studio
Lip Blush &
Permanent Makeup
Experts
Enhance Your Natural Beauty
Luxury permanent makeup and advanced skin treatments designed for effortless confidence.
Blush
By Fe
About Me
Efrat Rachel Koren
My name is Efrat Rachel Koren, a wife, a mother of two, and a woman with a lifelong passion for beauty, healing, and self-expression.
I was raised among strong, spiritual women and skilled cosmeticians, where beauty was never seen as purely external, but as something deeply connected to energy, intention, and care.
Since 2004, I have devoted myself to the world of aesthetics. While I officially completed my studies in 2006, this path has truly been a part of me for as long as I can remember.
From a young age, I managed businesses within the industry, always driven by a desire to grow, evolve, and deepen my knowledge while integrating a holistic and spiritual approach into every treatment I offer.
My love for creativity naturally led me to the art of permanent makeup, where I discovered a deeper purpose: helping both women and men feel aligned, confident, and truly connected to themselves.
For me, this is art. For my clients, it is a journey of self-love and empowerment.
Welcome to my creation.
Certified & Licensed
Fully certified professionals with ongoing training
Premium Equipment
Health Canada approved devices & top-grade products
Personalized Treatments
Every session tailored to your unique features
Our Services
Crafted for You
If you have previous permanent makeup, please contact us before booking.
Education
Brow Styling Course
Wax & Thread Technique
2 Days
Intensive Training
Master the art of professional brow styling using wax and thread techniques in this intensive 2-day training. Designed for beginners and beauty professionals who want to build confidence, precision, and real client-ready skills.
What You Will Learn
Course Details
Price
Our Work
Beauty Gallery
Testimonials
What Our Clients Say
"Absolutely love my lip blush! Fe is incredibly talented and made me feel so comfortable. The results exceeded my expectations — natural, beautiful, and long-lasting."
"Best brow experience ever. My powder brows look so natural, everyone asks if they're real! The studio is gorgeous and Fe's attention to detail is unmatched."
"The deep facial with red light therapy left my skin glowing for days. Such a luxurious experience — I've made it my monthly ritual now. Highly recommend!"
"I was nervous about permanent makeup but Fe walked me through everything. The healing process was smooth and I absolutely love how my brows turned out."
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